Hollman x LA Rams - Strategic Partnership

• Impact

  • Generated $8.4M in earned media value through national press and player amplification

  • Delivered ~2M total impressions, including social, broadcast, and digital coverage

  • Drove $1M+ in donations and large-scale community engagement

  • Re-established Hollman’s credibility within the NFL ecosystem

  • Secured a verbal commitment tied to a multi-billion-dollar Rams facility project pipeline

  • Generated ~$200K in revenue while offsetting costs through strategic vendor partnerships

  • Created a repeatable partnership model now in development with additional teams (e.g., Packers)

• Strategic Approach

  • Turned a lost deal into a strategic partnership
    Maintained relationships to identify new entry points and re-engage at the right moment

  • Structured a mutually beneficial partnership model
    Hollman provided product and design; the Rams delivered visibility, reach, and player-driven content

  • Leveraged community impact as a brand and growth driver
    Positioned the initiative to generate both social good and measurable business value

  • Maximized earned media and content distribution
    Activated player content, team channels, and national press to amplify reach

  • Engineered cost efficiency through partnerships
    Negotiated ~$90K in vendor contributions to reduce costs while maintaining premium execution

  • Built a scalable, repeatable growth model
    Designed the partnership structure to be replicated across other professional sports organizations

Negotiated a strategic partnership between Hollman and the Los Angeles Rams, transforming a lost sales opportunity into a high-impact brand and business growth platform.

Identified a strategic entry point through the Rams’ Maui community initiative and structured a co-branded partnership aligning Hollman’s product and expertise with the Rams’ national reach, player influence, and cultural credibility.

Expanded the opportunity beyond a single project into a scalable model that drove brand visibility, revenue, and long-term pipeline.

Strategic Partnerships | Brand Strategy | PR & Communications | Campaign Strategy | Community Impact